Let’s be honest, real estate is a competitive gig. You need to attend all kinds of networking events, have your ear to the ground on potential new listings, and find the right buyers for your properties. Not to mention, all the other little logistics that need to happen to make a sale go through! You have to be at the top of your game at all times and you need to set yourself apart from all the other agents in your area.
So, how do you set yourself apart from the pack? Simple, you use Matterport.
Matterport is a 3D virtual tour camera system that allows agents to take high-quality photos, create virtual walkthroughs, and can change old black and white floor plans into virtual reality tours and videos all at the click of a button.
Now you might be asking yourself, is this something I really need to sell my properties? We think so, but perhaps you need a little more convincing. Here are the top reasons agents should be using Matterport for all their listings.
Boost Your Online Engagement
In today’s world, the internet is king and it’s usually the first place people will look to see what kinds of houses you have available. That means you need your website and listings to look top notch and professional at all times. Boring photos and black and white floor plans won’t cut it in today’s digital age.
With Matterport buyers have more of the home to look at online and that will keep buyers clicking. More clicks mean more time spent on your website checking out properties. The more time a potential buyer spends looking, the more likely they are to give you a call. Using Matterport can help boost your online engagement by giving buyers more to look at.
Sell to Buyers Who Live Far Away
As real estate agents, it’s your job to find the right buyer for each property. Well, sometimes that buyer lives thousands of miles away but knows they want something in your area. So how do you show a potential buyer a property without the buyer actually being there? That’s where Matterport’s virtual tours come in.
The virtual tours allow buyers from all over the world to walk through a home just by looking at their computer screen. With Matterport, you can tell the story of a space by allowing your buyer to click through the home and learn about key features. Buyers can get the experience of being in the home without actually physically being there. If you’re an agent that deals with buyers that are out of state, then Matterport is a must have!
Get a Competitive Edge
Like we said before, real estate is a tough gig and you’ve got to set yourself apart to win leads. Matterport gives you all the tools you need to do just that. The innovation of virtual tours is where the market is headed, especially with more millennials jumping into the housing scene. You can stay on top of the millennial market by giving them exactly what they want, which is the ability to tour all kinds of different properties with just the click of a button.
In addition to grabbing the millennial market, you can make any home look dynamite with a 3D virtual tour. Experiencing the home as if they were really there, home buyers are sure to create an immediate emotional connection, which is sure to result in more meaningful business for you.
Not a lot of agents are utilizing the benefits of Matterport, so you have an opportunity to get ahead of your competition! So, what are you waiting for? Get Matterport and start winning leads, engaging buyers, and selling faster!Read More
It may seem easier—and cheaper—to take quick cell phone snapshots for your listing photos. But real estate photography isn’t really a “do it yourself” type of thing. Believe it or not, pictures that look unprofessional can put a serious damper on the interest of potential buyers. The vast majority of home buyers look online first. That’s why it’s incredibly important that the listing photography used online looks irresistible.
It’s Okay to Just Be the Agent
You don’t have to do everything. It’s okay to get outside assistance when it comes to selling homes. Your time is valuable and your energy is best spent on serving your clients and building your business, instead of trying to manage every process on your own. Leave it to experts to make you look like a rockstar!
So why else should you definitely consider hiring a professional to take the pictures?
- Professional real estate photographers know how to show off a home
Taking great pictures of homes is harder than you might think. The good news is, there are people that do that for a living, so they know what they’re doing (enter, Picture the Sell) Professionals have experience showing off the interesting and unique aspects of a home. They know how to highlight the home’s features and make it look as great as possible online, so the chances of a sale are greatly increased.
- Professional photos will attract more positive attention
Studies have shown that most internet home shoppers look at the pictures before anything else. This means that their first impression of the home is the listing photography. That makes the quality of these pictures incredibly important. Because professional real estate photographers know what they’re doing, their photos tend to be better. This will, in turn, attract more attention and result in higher interest in the home.
- The home will sell a lot faster
The common theme is that homes listed using professional real estate photography services sell much quicker than those that don’t. This is an attractive advantage to real estate agents, and more importantly, their clients
- The home will sell for more money
Another common theme is that homes listed using professional real estate photography services sell for more money. So, the money you spend hiring a professional to take the photos doesn’t seem so bad considering the increased sale price of the home itself.
- Professional real estate photographers have access to better technology
Because they are professionals and that is what they do, professional real estate photographers usually have access to better technology and can provide more options for the listing photography. By hiring a professional, you may be able to include drone photography, 360 virtual tours, aerial photography, 3D tours, and detailed floor plans to the listing, which can really boost potential buyer interest. These kinds of viewing options give out-of-town clients a better idea of what the house is like without having to actually see it in person and local clients more convenient access to the home as well.